Apr 04, 2023

YML Earns 3 Webby Award Nominations, and 5 Honors For Digital Transformation Work

By YML

For the fourth consecutive year, YML has earned an array of Webby Award recognitions (8), highlighted by three nominations for digital transformation work with Albertsons, YETI, and Chopt, in the categories of Best Websites and Mobile Sites, Apps and Software, and Shopping and Retail. YML also earned five more honors with Champion and FIREWATCH across the categories of Responsible and Sustainable Technology, and Best Mobile Visual Designs. Vote here to help this work win.

As shared by the Webbys, "nominated work is singled out as one of the five best in the world in its category, meaning it’s among the top 12% of the nearly 14,000 projects entered." This year's recognitions follow past Webby Awards wins with Kaiser Permanente, Thrive Market, State Farm, Universal Music Group, dosist and more. Below is a snapshot of the 2023 Webby Awards nominees and honorees.

Albertsons — Simplifying Grocery Shopping for Millions

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached YML to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience. See how YML partnered with Albertsons to build and launch a fully engineered design system, combining 22 different mobile apps — all maintained from the same four design themes — in just six months.

Nominee: Apps, dApps and Software - Shopping & Retail category — Vote Here.

Honoree: Websites and Mobile Sites - Best Mobile Visual Design - Function category — Official listing

YETI Year in Preview — Plan Your Wildest Year Yet

At the end of 2022, a time when most brands were looking back, YETI was already looking forward. As part of a three year digital product partnership, YETI tapped YML to engineer, design and launch Year in Preview, a first-of-its-kind interactive digital experience that allowed users to generate their very own custom calendar, complete with customized hype video to prepare them for the year ahead. Explore the experience, which garnered a 9% add to calendar rate — meaning hundreds of thousands of events were added by outdoor enthusiasts everywhere — and drove over 200M impressions from press with Fast Company, Travel and Leisure and more.

Nominee: Websites and Mobile Sites - Events category — Vote Here.

Chopt — Building An End-to-End Experience for a Challenger Brand

Chopt wanted its digital experience to live up to the premium quality of its food, while still matching the speed and convenience of the in-store experience. In partnership with YML, Chopt underwent a digital overhaul, built from scratch, delivering the functionality and personality their creative brand deserves. The impact has been immediate; 37% of orders are using YML's new reordering feature, the Chopt App has earned 4.8 Stars on Google Store (up +3.7 vs. previous app), and there's been a 75% reduction in app support requests.

Nominee: Apps, dApps and Software - Food & Drink category — Vote Here.

Honoree: Apps, dApps and Software - Technical Achievement category — Official listing