At the end of 2022, a time when most brands were looking back, YETI was already looking forward. Introducing, Year In Preview, engineered and designed by YML to be a first-of-its-kind interactive digital experience that allowed users to generate their very own custom calendar, complete with customized hype video to prepare them for the year ahead.
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200M+Impressions
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1stInteractive Calendar of Its Kind
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9%Calendar Add Rate
Key Takeaways
Built personalized content + calendar for outdoor enthusiasts everywhere
Engineered to dynamically render 635+ videos from code
Curated over 135+ events from hunt, fish, rodeo, bbq, snow, surf, & climb communities
Designed, built and launched in 8 weeks
A Personalized Year of Events In Just 4 Clicks
YETI fans are eager to the live the wild lifestyle, and we helped show them the way. After choosing their interests and music preference, users were delivered a customized list of event recommendations to add to their calendar, as well as a personalized highlight reel to stoke the fire — all in a matter of seconds.
Your 2023 Year in Preview
At YETI, we don’t just want you to buy our coolers and drinkware, we want you to get out there and live the lifestyle they were built for. Year In Preview made good on that promise, surveying user’s interests and tailoring calendar recommendations to match, so they could get out there and put their products to good use.
Synchronous Design and Development
Working with our digital product partner, YML, ideation, design and development all moved in lockstep. Over 635 video variations were created to account for every possible combination of outdoor activities and music. Not only did this create a smooth, customized experience with instant results for the user, but also made it possible to launch in only 8 weeks.
Making Waves
From Fast Company to Travel and Leisure, the world quickly took notice after launch, latching onto to Year In Preview as a must-have tool for outdoor enthusiasts. The blend of utility, interactivity, and one-of-a-kind content made the experience headline worthy.
“We always talk about “the year in review” but why not look forward? YETI’s Year in Preview does just that! It makes it simple to plan and add that extra stoke level to your upcoming year.”
How we did it
Idea Development
- Brand strategy
- Concept development
- User journey mapping
- Calendar creation
- Personalized hype video
Design & Content
- User experience design
- User interface design
- Interaction design
- Prototyping
- Animation
- 135+ calendar events
- 635+ dynamically rendered video combinations
Product Strategy
- Content strategy
- User research & testing
- Roadmapping
- A/B testing and optimization
Technology & Integrations
- React
- Framer
- Firebase hosting
- Google Cloud Platform
- Google Analytics
- Web development
- Front end development
- Manual QA