Building an end-to-end experience for a high-growth QSR brand

Chopt wanted its digital experience to live up to the premium quality of its food, while still matching the speed and convenience of the in-store experience. In partnership with YML, Chopt underwent a digital overhaul, built from scratch, delivering the functionality and personality their creative brand deserves.

  • 37%
    Of orders using new reordering feature
  • 4.8
    Stars on Google Store. Up +3.7 vs. previous app
  • 75%
    Reduction in app support requests

Key Takeaways

  1. Crafted art direction for digital and in-store elements

  2. Enhanced re-ordering and repeat engagement

  3. Streamlined customization

  4. Built iOS and Android apps in one year

Leading with a mobile-first approach

Chopt’s digital experience wasn’t originally designed with mobile in mind. We refreshed their ordering flow, and captured consumer-attention with fully branded in-house apps in only 12 months.

Adding new flavor with a fresh visual system

In collaboration with Chopt — we designed and executed a creative vision chock-full of custom illustrations and hand-drawn patterns that exemplify the brand, while beautifully scaling from digital materials to in-store signage.

“Our goal with the new app was to help our guests experience Chopt in a way that is tailored to their tastes and preferences. We’re excited to see this new experience, and the technologies behind it, driving the next generation of our digital innovation.”

Tom Licitra
Tom Licitra SVP, Strategy and Technology, Founders Table

Removing friction for a diverse audience

With over 90k monthly mobile salad-seekers, Chopt serves a diverse audience that has a taste for speed. We equipped them with features like guest checkout, seamless reordering, and Apple and Google pay — resulting in a smooth and reliable experience that gives hungry customers everything they need without the hassle.

Product strategy that converts

High friction = Lost customers = Lost opportunity.

We integrated a strategic blend of user testing and prioritized smart search results and recent locations, which decluttered the experience and makes it fast and easy to find your favorite Chopt.

Reframing functionality and framework

We built Chopt’s new apps from scratch for iOS and Android with integrations that gave them complete ownership. With native technology, they can bring products to market faster, with more customization, in a smoother experience.

Tech that lets design shine

The beauty of our designs were so integral to the brand that we didn’t want to sacrifice feel for functionality. We wrote code paired with integrating strategic libraries and tools that ensured the Chopt experience was built for speed and scale.

How we did it


  • Art Direction
  • Design Library Creation
  • Information Architecture
  • Interaction Design
  • Motion Graphics
  • Prototyping
  • User Experience Design
  • Visual Design


  • Native mobile on iOS and Android
  • Automation framework & Manual QA
  • ADA Accessible UI
  • Technical architecture
  • Front End Interface Development

Technology and Integrations

  • Swift
  • Kotlin
  • MVVM
  • Braintree
  • SDK
  • ApplePay + GooglePay
  • Braze SDK
  • GTM
  • Firebase Analytics
  • Lottie
  • Jenkins
  • SwiftLint
  • Google Maps
  • Git Testflight
  • Charles Proxy

Product Strategy

  • Product Growth Strategy
  • Impact Modeling
  • Optimization Strategy
  • Analytics Research
  • User Testing
  • Prioritization
  • Roadmapping

Up Next




Simplifying grocery shopping for millions