Sep 15, 2022

YML Honored in Fast Company’s 2022 Innovation by Design Awards Alongside Clients Polestar and Kaiser Permanente

YML Honored in Fast Company’s 2022 Innovation by Design Awards Alongside Clients Polestar and Kaiser Permanente

Fast Company announced its annual Innovation by Design Awards today and honored YML in the category of “Design Company of the Year,” and YML clients Polestar and Kaiser Permanente, across the Retail, User Experience, and Health categories.

The Awards feature 46 design and innovation-centered categories, honoring businesses solving “the problems of today and tomorrow.” Last year’s winners included companies across the cultural spectrum, from TWA Hotel and The New York Times to Thrive Market, a 2X winner also a YML client.

“Five years ago we made it one of our goals to be listed in this award and it means the world to us to be given this recognition by what we consider the topmost publication for design, technology and innovation,” said Stephen Clements, YML’s Chief Creative Officer.

YML’s team, now at 550 people worldwide, is coming off of three consecutive years of record business growth, including being named Ad Age’s 2022 Customer Experience Agency of the Year.

Building the Future of Electric Driving with Polestar

Polestar, a Swedish electric vehicle company and YML client since 2021, was honored in FastCo’s Retail and User Experience categories. YML’s work with Polestar centered on creating an innovative web experience for their flagship vehicle, Polestar 2.

YML built a state-of-the-art digital experience for Polestar as impressive and exhilarating as the car itself. The impact was an 88% increase in time spent on Polestar’s webpage, a 190% increase in conversion in test drive sign-ups, and a 162% increase in return visits.

“YML delivered exceptional work in just hours and days, which we expected to take weeks and months," explained Kyle Denlinger, Head of Digital and IT, North America, Polestar. Learn more about YML’s website rebuild and redesign with Polestar here.

Introducing Digital Transformation to Healthcare with Kaiser Permanente

Kaiser Permanente, a YML client and one of the largest health care companies in the US serving 12M people nationally, was honored with three awards; Winner of the “Design Company of the Year”, a Finalist in the “Health” category, and an Honoree in the “User Experience” category.

The transformation of health care is one of the biggest stories of our time, and over the last 18 months Kaiser Permanente partnered with YML to completely rebuild and redesign it’s app and website to improve patient-first care. In less than a year, the company’s web and mobile redesigns lifted member’s satisfaction with digital from 86% to 92%, the first increase after a five-year flat trend. This work also won Kaiser Permanente and YML a Webby this year.

Design Company of the Year: YML

YML’s design team supports everything from design systems and user experience design to ADA Accessible designs, animation, and more. The team builds digital experiences for clients across a spectrum of industries, like Albertsons, Yeti, Home Depot, Universal Music Group and State Farm to name a few.

Explore YML’s full expertise and offering or start your next project, get in touch here.