Jul 05, 2022

YML Builds Digital Experience That Helps Polestar IPO

YML Builds Digital Experience That Helps Polestar IPO

“This is the agency that will help us sell more cars.”

Polestar, the Swedish electric vehicle company and YML client, is the latest electric car manufacturer to go public following a merger with special purpose acquisition company (SPAC). According to InsideEVs, the Polestar SPAC involved Gores Guggenheim Inc, raising $890 million in the process.

The Polestar IPO marks YML's 10th client to go public or earn a billion dollar valuation.

Polestar partnered with YML in 2021 to create a new, state-of-the-art web experience as impressive and exhilarating as the car itself. The data from Polestar's previous web experience showed a significant drop-off as soon as people landed there, resulting in significant loss of market share.

“YML delivered exceptional work in just hours and days, which we expected to take weeks and months.”
Kyle Denlinger
Kyle Denlinger Head of Digital and IT, North America, Polestar

YML delivered an all new experience that is visually stunning, guided and immersive, while the infrastructure fueling the UX is custom-crafted and built for performance, speed and ease.

Our multi-disciplinary team of product managers, designers and engineers helped to elevate every key metric on the site:

  • +88% Time on site

  • +111% Session duration

  • –59% Bounce rate

  • +75% CTR to configurators

  • +190% Conversion (3X) in test drives booked

  • +162% Return visits

Learn more about how we built Polestar’s digital experience in our case study.

We knew any car designed to change the world required a digital experience built to revolutionize the business.

“It was exhilarating helping Polestar innovate faster with a new digital experience. This IPO is proof of an impactful partnership.”
Ashish Toshniwal
Ashish Toshniwal Co-founder and CEO, YML

From the auto industry to grocery, health care, and fintech, YML has laid the digital foundation for an array of companies that have grown at speed and scale. True to YML’s ethos to build digital products that export Silicon Valley to the world, YML helps create value for clients by creating valuable experiences for their customers.  See the full list of nine other clients YML has partnered with that have IPO'd or earned billion dollar valuations.

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