YETI and Thrive Market Earn Recognition on Fast Company’s Most Innovative List
By YML
Thrive Market and YETI, both YML clients, continue to rapidly grow their businesses, brands and communities, and were recently recognized on Fast Company's Most Innovative Companies List.
YETI earned the No. 7 spot on Fast Company's Most Innovative Branding list. "Yeti is a perennial creative heavyweight in branded content, but this year’s work raised the bar even higher." YML recently launched YETI's newest venture into bags and backpacks, which has received widespread praise from CNN to Travel and Leisure.
See the work YML produced for YETI here.
Thrive Market, the e-commerce grocery retailer delivering sustainable, ethical consumer products nationwide, was recognized on Fast Company's Most Innovative Food Companies List in the No. 3 spot. YML has been a partner to Thrive Market since 2020, providing digital product design and strategy to increase conversion and sign-ups.
The fast growing startup experienced exponential growth in 2020, largely due to their 100% digital offering in a newly remote and chaotic world. Thrive Market also became a B corporation in 2020 — making it the largest U.S. grocer to earn this qualification. The food provider, which sells products to registered members (similar to Costco), has added hundred of thousands of new customers during the pandemic: Its membership now approaches 1 million.
Thrive’s sought-after in-house organic brands have become increasingly popular and represent 28% of all of Thrive’s sales. Even during the pandemic, the company was able to continue factory operations safely, and even introduce new food categories this year.
See the work YML produced with Thrive Market.