Universal Music Group launches centralized analytics tool for artists’ streaming & social dataBy YML
Designing digital products for rockstars—literally.
Universal Music Group has launched a new app on iOS and Android called Universal Music Artists (UMA for short) that will provide analytics to its artists and their management teams from Spotify, Apple Music, Amazon and YouTube, as well as social insights from Facebook, Instagram, and Twitter in one place.
Universal Music Group partnered with YML to leverage the new data-rich landscape of streaming services to serve both fans and artists, in turn, giving Universal Music Group the continued edge over competitors. Combining Universal’s depth of knowledge in the music industry and YML’s product design expertise allowed for a break through solution that wouldn’t have otherwise been possible.
“Working with YML has opened our eyes to the importance of combining data with effective storytelling and design.”Mitchell Shymansky VP of Data and Product, UMG
UMA will allow artists and their teams to view an artist dashboard that displays total audience, total streams, and can spotlight songs and videos for more detailed breakdowns. The music tab will show the performance of an artist's top 40 songs, which can be viewed by platform, globally, and by country; the music tab will also show views of YouTube videos, also globally and on a per country basis.
Creatively, the music industry has largely by driven by instinct, intuition or simply "gut feel." Today, thanks to the large volume of music from UMG's labels across Spotify, Apple Music etc...we're able to supplement these executives intuition with real, hard data.
The future of music will never be the same. See the case study.