The future of grocery, designed in California
For this e-commerce grocery retailer delivering sustainable, ethical consumer products nationwide, YML was asked to increase sign-ups and first-time purchases on the site.
9.7%Increase in membership sign-ups
16%Increase in 1st time orders
25%Increased speed to checkout (48 mins to 36 mins)
Building a platform for brand evolution
To help Thrive Market create a digital experience that increased sign-ups and first-box shipments, our design was built of entirely configurable components. This allowed Thrive Market to not just launch a new website, but rapidly experiment, iterate and perfect it over time.
“YML has helped with one of our critical goals of upleveling our brand and experience.”
Flows not features, streamlining from A to B
Navigating customers around a catalog of 7,000 products requires asking the right questions. While Thrive already had their quiz down to a science, YML was able to save users an average of 15 minutes of onboarding time by reframing the experience, which has increased the conversion rate by 10%.
Personalizing the paradox of choice
With personalized product features and stories at the heart of the shopping experience, customers get a customized view of the items most relevant to them. By hyper-personalizing the experience, Thrive Market is building deeper relationships with their customer.
Information Architecture and User Flow
Combining client research along with our own user research, we created a visual representation of the key messages and trigger points for incentivizing the membership service. This helped both teams easily recognize the moments that matter within the user journey flow.
What we did
- Brand Strategy
- Audience Strategy
- UX Strategy
- User Testing
- Content Strategy
- Interaction Design
- Brand Design
- UI/UX Design
- Art Direction