For this e-commerce grocery retailer delivering sustainable, ethical consumer products nationwide, YML was asked to increase sign-ups and first-time purchases on the site.
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9.7%Increase in membership sign-ups
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16%Increase in 1st time orders
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3xWebby Winner in 2021
Key Takeaways
Built a personalized shopping experience
Accelerated sign ups to drive conversion
Launched in four months
Awards & Recognition
Fast Company's 100 Most Innovative Companies: Retail
Fast Company Innovation by Design: User Experience, Honoree
Fast Company Innovation by Design: Retail, Honoree
Apps and Software: Best Visual Design - Aesthetic, Winner
Apps and Software: E-Commerce, Winner
Websites and Mobile Sites: Best Mobile Visual Design - Aesthetic, Winner
Best Personalization Strategy, Winner
A design system for brand evolution
To help Thrive Market create a digital experience that increased sign-ups and first-box shipments, our design was built of entirely configurable components. This allowed Thrive Market to not just launch a new website, but rapidly experiment, iterate and perfect it over time.
Build. Rinse. Repeat.
Navigating customers around a catalog of 7,000 products requires asking the right questions. While Thrive already had their quiz down to a science, YML was able to save users an average of 15 minutes of onboarding time by reframing the experience, which has increased the conversion rate by 10%.
“YML has helped with one of our critical goals of upleveling our brand and experience.”
With personalized product features and stories at the heart of the shopping experience, customers get a customized view of the items most relevant to them. By hyper-personalizing the experience, Thrive Market is building deeper relationships with their customer.
Driving dual value with Autoship
In just a few taps, customers can easily edit items, adjust frequency or change the delivery date of an upcoming order directly in the app. This ensures they get a consistent, personalized delivery of all their essentials while providing Thrive a recurring source of revenue — a win-win for everyone.
Information Architecture and User Flow
Combining client research along with our own user research, we created a visual representation of the key messages and trigger points for incentivizing the membership service. This helped both teams easily recognize the moments that matter within the user journey flow.
How we did it
Strategy
- Brand Strategy
- Audience Strategy
- UX Strategy
- Research
- User Testing
Content
- Content Strategy
- Writing
- Interaction Design
- Illustration
Design
- Brand Design
- UI/UX Design
- Art Direction
- Accessibility
Engineering
- Proof-of-concept
