Thrive Market, Award-Winning Online Grocery Retailer, Launches New App and Web Experiences, Designed by YMLBy YML
Thrive Market, the online grocery retailer delivering sustainable, ethical consumer products nationwide, has launched a new e-commerce and digital ecosystem across web and mobile. The app currently has a 4.9 rating in the App Store and over 63K reviews.
Designed by YML, the new experience catalogs more than 7,000 items and offers a more personalized way for consumers to build and ship their groceries. Focusing on increased sign-ups and first box shipments, YML revamped Thrive Market’s interactive quiz to show customers products based on their lifestyle or dietary preferences, which allows them to seamlessly build a box of their favorite products faster.
In addition to increasing conversion and engagement for first time orders, YML worked with Thrive to define and execute an auto-ship strategy that makes it seamless for customers to reorder, too. With this new streamlined process, Thrive continues to differentiate itself as a more affordable, personalized way to shop and eat healthier.
“We focused on flows that mattered most to the customer and the business — Onboarding, Sign-Up and Build a Box — and through relentless streamlining, we increased user velocity and task completion on all key metrics,” said August Kreowski, Creative Director at YML. He added, “I’m proud of this partnership and to see Thrive Market recognized as a leader in building the future of sustainable, online grocery.”
Since the start of their partnership with YML, Thrive Market has experienced a 9.7% increase in membership sign-ups and a 16% increase in first time orders. They've also won multiple awards including:
Three Webby Awards across visual design and e-commerce apps and software
Learn more about how we optimized Thrive Market’s experience in the case study.