Chopt Launches New App to Elevate Customer Experience, Built by YML
By YML
Chopt Creative Salad Co. (part of Founders Table) just announced the launch of its new mobile app, redesigned and rebuilt in partnership with YML. The goal for Chopt was to elevate the digital customer experience by improving essential features like item customization and reordering, while introducing new, helpful features like Apple Pay and Google Pay.
“Customization and personalization have always been two key pillars of the Chopt brand,” said Tom Licitra, SVP Strategy & Technology. “Our goal with the new app, like with our loyalty program and every message and offer we send, is to help our guests experience Chopt in a way that is tailored to their tastes and preferences. We’re excited for our guests to have access to this new experience, and for this app and the technologies behind it to drive the next generation of our digital innovation.”
YML partnered with Chopt on a visual rebrand of the app, with new art direction inspired by the Chopt mission to bring creativity and great taste to healthy eating. The new look and feel is vibrant, and offers extreme customization and optionality for customers.
The app was also completely rebuilt with new engineering infrastructure (iOS + Android dev from scratch + integrations with existing 3rd party), and an insights-driven product growth strategy to make the ordering (and re-ordering) experience faster and more intuitive.
“Chopt’s new app is a massive step forward for the brand because unlike competitors, the app actually helps people choose, and not just by offering them choice,” shared Stephen Clements, Chief Creative Officer at YML. “Chopt is now armed with a revitalized, vibrant experience across every touchpoint of their brand, putting them on the right path to grow at speed and scale.”
Founded in New York City in 2001 by best friends Tony Shure and Colin McCabe, Chopt has expanded to a family of 80 restaurants across the north and southeast of the US. Chopt has differentiated itself by developing an innovative menu, with the best ingredients, and crafting them into salads and bowls that people will crave.