Volvo Trucks Partners with YML to Redesign Digital Experience
By YML
YML announced a new partnership with Volvo Trucks North America (VTNA), a global leading truck brand. Volvo Trucks sells vehicles and services in over 140 countries. YML has been tasked with leading the digital efforts to redesign the Volvo Trucks website, introducing a new digital product experience.
The goal for VTNA is to drive customer engagement and retention. Pairing data driven insights with best in class UI/UX practices, YML will strategize and redesign several primary experiences within volvotrucks.us, including product pages for Volvo’s state of the art truck configurator.
YML has firmly established itself as the digital developer of choice for the Volvo brand, following on the success of the Polestar website in 2021 and 2022.
“It is common for our customer's buying journey to begin before they ever step foot into a dealership – which is why we continue to explore immersive marketing tools to inform and assist them directly. We're excited to partner with YML to create an impressive web environment, to bring both our brand and products to life through a hands-on, premium experience,” says Will Bender, Digital Marketing Manager at Volvo Trucks North America.
“Volvo Trucks is one of the leading heavy-duty truck manufacturers in North America and we’re ecstatic to continue building premium digital experiences within the Volvo brand,” shared YML’s CEO and co-founder Ashish Toshniwal.
YML is developing a state-of-the-art digital experience that showcases ‘life on the long haul,’ informed by the three pillars that define the vehicle: Premium, Guided and Immersive.
“The trucking industry is a critical part of America's infrastructure. Volvo Trucks is a pioneer that recognizes the value of speed and innovation for their digital experience,” shared Stephanie Wiseman, YML’s SVP of Growth and Brand.
Volvo Trucks and YML are exploring opportunities to continue upleveling Volvo’s digital product suite through 2022 and beyond.
To learn more about this partnership, or to discuss your next project, get in touch.