YML Promotes Prashant Palsokar to Vice President of Engineering

As of February 1, 2022, YML has promoted Prashant Palsokar to Vice President of Engineering, as reported in Adweek and Campaign.

Throughout his time as a Senior Director of Engineering, Prashant has been instrumental in the agency’s success with clients across the healthcare, fintech and aviation industries. Prashant’s efforts have further enabled YML to continue broadening its technology offerings — from progressive web apps and marketing automation to CRM and systems integration.

Most notably, he helped drive strategic engineering impact for one of America’s leading health care providers and not-for-profit health plans — providing architecture, planning, delivery and (most critically) an expanded service offering of server-side engineering and functional domains.

“Prashant is a pro in every sense of the word — how he inspires clients, how he leads his team, and how he meticulously considers the user in everything we build,” said Ashish Toshniwal, co-founder and CEO of YML. “His impact in his previous role at Ciitizen was beyond impressive, and we’re incredibly excited for Prashant’s role in shaping the next generation of growth and impact at YML.”

With an undergraduate degree in Mechanical Engineering and a Masters degree in Computer Science, Prashant has worked in both agency and large enterprise environments. His impact extends across world-class brands like Macys.com, Fanatics.com, Autodesk, Sephora, Ciitizen and Robert Wood Johnson Foundation.

In his new role, Prashant joins YML's executive team and will oversee the entire US Engineering team. He’ll be accountable for growing the global engineering team (currently 300+), infusing a tech-first approach in new business opportunities, expanding key services (including Web3) and building upon the footprint of existing client relationships. Finally, Prashant will be responsible for championing for YML’s Silicon Valley mindset — rooted in speed, experimentation and innovation.