Kaiser Permanente and YML Earn Webby Nomination for Best Health App
By YML
The Webby Awards — considered the Internet’s highest honor by the New York Times — recognized YML’s client Kaiser Permanente with a nomination in the category of Health and Fitness in Apps and Software. Kaiser Permanente, one of America’s leading health care providers and not-for-profit health plans that serves over 13M members, is nominated alongside Apple, Nike, Warby Parker and Know Your Lemons.
The Webby Awards recognizes the best of the Internet, and is presented by the International Academy of Digital Arts and Sciences. This year featured a record-breaking 14,300 global entries.
To meet evolving care demands, Kaiser Permanente partnered with YML to completely redesign and rebuild their digital ecosystem to improve patient-first care, redefining how the next generation of Americans receive health care.
"We’re incredibly proud of the digital ecosystem we helped design, build and launch for Kaiser Permanente,” shared Ashish Toshniwal, YML’s Founder and CEO. “The system we helped build continues to support patients with a seamless transition to virtual healthcare at a time when going to physical hospitals and doctor’s offices comes with risks.”
YML helped Kaiser Permanente reimagine its digital product strategy approach like a technology company would, embracing the importance of speed, experimentation and innovation in building their digital experiences.
And that’s made all the difference.
Throughout the pandemic, YML worked with Kaiser Permanente across product design, product strategy and engineering to launch an all new mobile app and web experience that has drastically improved its member experience and satisfaction. Member’s overall satisfaction with digital increased from 86% to 92%, the first increase after a five-year flat trend. In addition, Kaiser Permanente’s Gartner “Digital IQ” rating was vaulted from #52 to #2 in less than one year.
In a health care ecosystem riddled with technical jargon and legacy systems, Kaiser Permanente’s redesigned app and website have raised the bar for what great health care looks like: all by putting the patient at the center.
YML is honored to be in the running for the 26th annual Webby Awards. In the last two years our team has won nine awards for clients, including Universal Music Group, Thrive Market and State Farm.
Voting is open until midnight at The Webby’s website until April 22nd. Winners are expected to be announced Tuesday, April 26th.