Universal Music Group
Universal Music Group

Universal Music Group

The first global app that helps artists listen back

Universal Music Group partnered with YML to leverage the new data-rich landscape of streaming services to serve both fans and artists, in turn, giving UMG the continued edge over competitors.

  • 5 stars
    Rating in the App Store
  • 2020
    Webby Award for Best User Interface
  • 1st
    Artists analytics app

From intuition to intuition + data

Creatively, the music industry has largely by driven by instinct, intuition or simply "gut feel." Today, thanks to the large volume of music from UMG's labels across Spotify, Apple Music etc...we're able to supplement these executives intuition with real, hard data.

“Working with YML has opened our eyes to the importance of combining data with effective storytelling and design.”
Mitch Shymansky
Mitch Shymansky VP of Data and Product, Universal Music Group

Making sense of data

Working together in partnership, UMG consolidated data inputs from streaming music services (Spotify, Amazon Music, Apple Music), while YML synthesized it through design, first as a web application, then eventually as an Android and iOS app. Cleaning the data was critical to show a clear, coherent and unified visualization of only the most vital information.

What we did


  • Data Strategy
  • Product Strategy
  • Brand Strategy


  • Content Strategy
  • Copywriting
  • Information Architecture


  • Brand Design
  • UI/UX Design
  • Art Direction
  • Animation


  • Proof-of-concept
  • Technical Architecture
  • Web and Mobile Development API

Up Next

California Pizza Kitchen

California Pizza Kitchen
California Pizza Kitchen

California Pizza Kitchen

How building a new digital ecosystem fueled CPK’s recovery, and future