Universal Music Group
The first global app that helps artists listen back
Universal Music Group partnered with YML to leverage the new data-rich landscape of streaming services to serve both fans and artists, in turn, giving UMG the continued edge over competitors.
5 starsRating in the App Store
2020Webby Award for Best User Interface
1stArtists analytics app
From intuition to intuition + data
Creatively, the music industry has largely by driven by instinct, intuition or simply "gut feel." Today, thanks to the large volume of music from UMG's labels across Spotify, Apple Music etc...we're able to supplement these executives intuition with real, hard data.
“Working with YML has opened our eyes to the importance of combining data with effective storytelling and design.”
Making sense of data
Working together in partnership, UMG consolidated data inputs from streaming music services (Spotify, Amazon Music, Apple Music), while YML synthesized it through design, first as a web application, then eventually as an Android and iOS app. Cleaning the data was critical to show a clear, coherent and unified visualization of only the most vital information.
What we did
- Data Strategy
- Product Strategy
- Brand Strategy
- Content Strategy
- Information Architecture
- Brand Design
- UI/UX Design
- Art Direction
- Technical Architecture
- Web and Mobile Development API