How Mercari Created a Brand New Marketplace for Consumers to Buy and Sell Items
By YML
Mercari is an online marketplace that connects millions of users to buy and sell almost anything. They offer innovative ways to make exchanging items easier, such as at-home pickups, same-day delivery, and a curated list of items.
While people adjusted to staying home in the wake of Covid-19, Mercari provided a safe, contactless way to clean out closets and make money doing it. YML partnered with them to build their first app, creating a digital experience that paved the way for people to easily buy, sell, and ship items across the nation.
When Mercari went public in 2018, they raised $1.2 billion. The appeal of turning clutter into cash has led them to more than 50 million downloads in the U.S., with more than 350,000 new items being listed each day. They debuted their first Super Bowl commercial in the third quarter of the 2021 Super Bowl LV.