How Deserve Paves the Way for Young People and Students to Build Credit

Deserve is more than a credit card company—their digital credit card experience leverages machine learning and alternative data to help consumers understand more about their credit and spending habits. They provide credit cards to nontraditional consumers, like students and those lacking credit histories.

YML worked with Deserve to build their first analytics-based lending app. They continue to pioneer the way for young people and foreign students to establish themselves in the financial and credit system, an industry that typically excludes them.

In 2019, Goldman Sachs invested $50 million, taking the startup's total equity and debt funding to more than $147 million.