The Home Depot
The Home Depot
The Home Depot

The Home Depot

Forrester’s best omni-channel shopping experience

Home Depot’s reign as most trusted home retailer in the U.S. was starting to get challenged by the competition. The root of the problem: their digital experience was lagging behind their brand. Our challenge was to arm Home Depot with the ultimate power tool: a mobile-first, omni-channel experience and pickup/delivery service that puts control and convenience in customers' hands.

  • 2x
    Mobile sales doubled in a year (2016)
  • 2019
    Forrester Retail Wave Best-in-Class for Mobile Retail
  • 1
    The Best Omni-Channel Retail Experience (2017)

Agile design that scales

Imagine browsing a catalog of over a million items on the go. We needed to design for agility and scale. Using a card-based design system, we created a vast library of components that delivered a consistent experience on mobile, and on the web.

Details make the experience

The new voice or image search feature allows users to browse products, check in-store availability and schedule pickup or delivery. Location services help in-store shoppers to locate items by aisle and bin and scan barcodes for product details.

Predict customer needs

Home Depot’s mobile experience is equipped with world-class usability thanks to its superior search and more. The retailer’s search provides product and category-specific recommendations, including predictive suggestions. This makes it significantly easier for consumers to find what they're looking for, and discover new products for unplanned purchases.

“It’s all about making the shopping experience easier & consistent across desktop, mobile, & in-store.”
Prat Vemana
Prat Vemana Chief Product Officer

What we did

Strategy

  • Brand and Product Strategy
  • UX Strategy
  • Research
  • User Testing

Content

  • Information Architecture

Design

  • Art Direction
  • Product Design
  • Accessibility
  • Motion Design

Engineering

  • Proof of concept

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PayPal
PayPal
PayPal

PayPal

Powering $200b transactions annually, and counting