The Home Depot
Forrester’s best omni-channel shopping experience
Home Depot’s reign as most trusted home retailer in the U.S. was starting to get challenged by the competition. The root of the problem: their digital experience was lagging behind their brand. Our challenge was to arm Home Depot with the ultimate power tool: a mobile-first, omni-channel experience and pickup/delivery service that puts control and convenience in customers' hands.
2xMobile sales doubled in a year (2016)
2019Forrester Retail Wave Best-in-Class for Mobile Retail
1The Best Omni-Channel Retail Experience (2017)
Agile design that scales
Imagine browsing a catalog of over a million items on the go. We needed to design for agility and scale. Using a card-based design system, we created a vast library of components that delivered a consistent experience on mobile, and on the web.
Details make the experience
The new voice or image search feature allows users to browse products, check in-store availability and schedule pickup or delivery. Location services help in-store shoppers to locate items by aisle and bin and scan barcodes for product details.
Predict customer needs
Home Depot’s mobile experience is equipped with world-class usability thanks to its superior search and more. The retailer’s search provides product and category-specific recommendations, including predictive suggestions. This makes it significantly easier for consumers to find what they're looking for, and discover new products for unplanned purchases.
“It’s all about making the shopping experience easier & consistent across desktop, mobile, & in-store.”
What we did
- Brand and Product Strategy
- UX Strategy
- User Testing
- Information Architecture
- Art Direction
- Product Design
- Motion Design
- Proof of concept