State Farm
State Farm

State Farm

A beacon of simplicity in a complex industry

State Farm covers 1 in 5 cars on the road and offers home, rental, and life insurance — that's a lot of coverage for a single app. Our challenge was to streamline a complex experience into something simple, practical and sleek.

  • 4.8 stars
    Rating in the App Store with 250K+ reviews
  • 1
    Forrester's Best Digital Experience - Auto Insurance Wave US Mobile
  • 3x
    Webby Winner for Mobile App

Calm and collected mobile insurance

YML worked with State Farm to build a brand new digital platform for easy insurance access on the go. The new app is modern, intuitive and ensures users can easily navigate their most common needs—viewing insurance policies and upcoming payments.

“I would like to specifically recognize that YML has been a true enabler for us on this journey.”
Fawad Ahmad
Fawad Ahmad Chief Digital Officer
“YML doesn’t start with the what. They start with the why. They consistently deliver work that drives impact, always with excellent pace and quality.”
Vijay Yerraguntla VP of Digital Experience at State Farm

How we did it


  • Brand Strategy
  • Audience Strategy
  • UX Strategy
  • Research
  • User Testing


  • Content Strategy
  • Copy Writing
  • Interaction Design
  • Illustration


  • Brand Design
  • UI/UX Design
  • Art Direction
  • Accessibility


  • Proof-of-concept

Up Next




Powering $200b transactions annually, and counting