State Farm covers 1 in 5 cars on the road and offers home, rental, and life insurance — that's a lot of coverage for a single app. Our challenge was to streamline a complex experience into something simple, practical and sleek.
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4.8 starsRating in the App Store with 250K+ reviews
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1Forrester's Best Digital Experience - Auto Insurance Wave US Mobile
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3xWebby Winner for Mobile App
Calm and collected mobile insurance
YML worked with State Farm to build a brand new digital platform for easy insurance access on the go. The new app is modern, intuitive and ensures users can easily navigate their most common needs—viewing insurance policies and upcoming payments.
“I would like to specifically recognize that YML has been a true enabler for us on this journey.”
“YML doesn’t start with the what. They start with the why. They consistently deliver work that drives impact, always with excellent pace and quality.”
How we did it
Strategy
- Brand Strategy
- Audience Strategy
- UX Strategy
- Research
- User Testing
Content
- Content Strategy
- Copy Writing
- Interaction Design
- Illustration
Design
- Brand Design
- UI/UX Design
- Art Direction
- Accessibility
Engineering
- Proof-of-concept
