When rethinking the North Face’s new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand’s gear or the great outdoors.
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2xVIPeak members shop twice as much as their average shopper
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30%Lift in mobile sales
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20%VIPeak members spend 20% more than the average shopper
Creating perks for VIPeak
VIPeak rewards users for exploring by making it easy to check in at special locations — like national parks, special events and in-store — to earn points and access to premium content.
“The North Face is a premium, special brand, and now they have a digital experience that lives up their brand promise.”
Your personalized basecamp
The app uses geo-linking to help guide you to the closest store and check in at any national park or monument you visit.
Gearing up and getting outside faster
Powerful search and filtering features enable customers to quickly find the gear they need, and smart recommendations based on past purchases help them discover their new favorite products, too.
How we did it
Strategy
- Brand Strategy
- Audience Strategy
- UX Strategy
- Research
- User Testing
Design
- Brand Design
- UI/UX Design
- Interaction Design
- Art Direction
- Accessibility
Engineering
- Proof-of-concept
