The North Face
The North Face

The North Face

Rewarding loyalty in the great outdoors

When rethinking the North Face’s new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand’s gear or the great outdoors.

  • 2x
    VIPeak members shop twice as much as their average shopper
  • 30%
    Lift in mobile sales
  • 20%
    VIPeak members spend 20% more than the average shopper

Creating perks for VIPeak

VIPeak rewards users for exploring by making it easy to check in at special locations — like national parks, special events and in-store — to earn points and access to premium content.

“The North Face is a premium, special brand, and now they have a digital experience that lives up their brand promise.”
Stephen Clements
Stephen Clements Chief Creative Officer, YML

Your personalized basecamp

The app uses geo-linking to help guide you to the closest store and check in at any national park or monument you visit.

Gearing up and getting outside faster

Powerful search and filtering features enable customers to quickly find the gear they need, and smart recommendations based on past purchases help them discover their new favorite products, too.

How we did it


  • Brand Strategy
  • Audience Strategy
  • UX Strategy
  • Research
  • User Testing


  • Brand Design
  • UI/UX Design
  • Interaction Design
  • Art Direction
  • Accessibility


  • Proof-of-concept

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