For over a decade, Lucid Motors has been dedicated to electric luxury. But luxury doesn’t end with the cars themselves. True luxury permeates every aspect of the customer journey — from discovery to ownership.
Welcome to the new Lucid Motors digital showroom — where luxury is an experience.
The (sustainable) future is bright.
Lucid goes beyond zero-emission cars. Our new website showcases sustainability woven into the experience, from renewable energy at our factory to eco-friendly materials in our luxurious interiors. Even our site layout was designed with sustainability in mind — utilizing dark mode to cut energy usage by up to 47%.
Designing the destination.
Mirroring the attention to detail of the award-winning vehicle lineup, we elevated the aesthetics of each page. Sweeping imagery, paired with moments of descriptive delight, guides users all the way from exploration to streamlined purchase — in style.
“Lucid is defining the future of electric driving, and that wouldn't be possible without an elevated, best-in-class digital experience. The new lucidmotors.com is proving we’re there.”
Making an impact at launch.
We timed this redesign with the launch of the Lucid Gravity SUV. With a careful blend of the aspirational and accessible, we humanized the otherworldly electric SUV with a gorgeous greeting and inviting messaging that resulted in a 7000% increase in sign-ups in over 60k sessions.
Creating conversation — and conversion.
Lucid is known for excelling in technology — but tech, as important as it is, can often feel disconnected from the tangible benefit to the driver and their passengers. Understanding that, we crafted our messaging to connect with customers in a way that made the sustainable, electric luxury experience feel as comfortable as the rides themselves — creating an 18% increase in engagement and a 4X leap in average session duration.
Go electric. Explore lucidmotors.com.
How we did it
Design
- User experience design
- User interface design
- Interaction design
- Prototyping
- Animation
Product Strategy
- User research & testing
- Roadmapping
- A/B testing and optimization
Technology and Integrations
- Vercel - Development environment
- AWS - Video streaming
- Bynder - Asset management
- Astro JS - Front-end framework
Content
- UX writing
- Content strategy
- Information architecture