Building a brand in a brand new category
Great brands transcend their categories, and dosist — a Time’s Invention of the Year cannabis company — is well on its way. YML was tasked to design and develop the brand’s website in a market that was mostly undefined, culturally taboo and challenges inconsistent legalities.
2ndRanked start-up on LinkedIn’s Hottest Start-Ups (2019)
1Webby Honor for Best Website: Health (2020)
2xSession increase before and after digital refresh
Elevating industry perceptions
The rise of mainstream cannabis use, despite research that supports it as a wellness product, has given way to many misconceptions. We wanted to give the dosist customer a holisitc design experience from first tap to product delivery.
Building full-stack e-commerce
Due to national restrictions, many vendors are unwilling to provide back-end service for an e-commerce platform in the cannabis indistry. YML needed to architect a selling structure showcasing dosist’s full product suite, while allowing for e-commerce capabilities (like inventory management and merchant processing/checkout capability).
Beauty, form and function
The digital ecosystem we created is beautiful, emotional and appeals to the senses, directly mirroring dosist’s physical products. We produced a three-pronged solution centered on how we engage, educate and inspire the wellness seeker.
“YML is one of those crown jewel companies in the business.”
A guided experience directs people to the right product to help manage their individual lifestyle and wellbeing.
Best known for their proprietary delivery services — the dose pen, and the dose dial — we created a way to show them simply and beautifully.
Real people tell real stories about how cannabis is a tool for them, showcasing how dosist brings to life the benefits of its targeted formulas.
Flexible, headless commerce
We built a system that was distributed, modular, stateless and scalable (also known as “Headless”). The entire system was deployed across an enterprise level cloud service (Microsoft Azure), and worked in tandem with a custom constructed CMS that allowed dosist to publish updates to their site further without support.
How we did it
- Brand Strategy
- Content Strategy
- Product Strategy
- User Testing
- Data Content Strategy
- Interaction Design
- UI/UX Design
- Art Direction
- Motion Design
- Front-end + Back-end Development