Too much data can be just as big a problem as not enough. Without a clear narrative to tie all the numbers together, people feel confused, overloaded, and just plain lost.
To cut through the chaos of overwhelming polling data around the 2024 election, RealClearPolitics built ContextLens, a first-of-its-kind AI experience. Think of it like a hyper-intelligent data analyst, right on your homepage—simplifying complex data, creating bespoke infographics in real time, and uncovering the stories that matter to you.
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1stof-its-kind anticipatory AI platform
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+29%increased engagement
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+15%increased conversion
Key Takeaways
ContextLens is an AI-driven data compass that guides you to understanding—cutting through informational chaos, weaving together narrative, and prompting more meaningful connections with data.
Powered by layers of fine-tuned LLMs and complex front-end/back-end agent interactions, ContextLens anticipates reader questions and delivers real-time, custom data visualizations with secure, scalable integration.
On Election Day 2024, ContextLens set new records for engagement on realclearpolling.com and set the stage for future revenue generation.
AI that finds the story
ContextLens is an AI-driven anticipatory design system that doesn’t just respond—it predicts. Unlike traditional AI tools that respond to text inputs alone, ContextLens leverages generative AI to understand the content a user is viewing and anticipate their next questions. It then creates dynamic visual representations right in the interface—no need to leave the page.
A marriage of advanced AI agents and seamless design, ContextLens makes every interaction smarter.
Innovation under the hood
Built with cutting-edge LLMs, RAG architectures, and ReAct Agentic Design, ContextLens first translates user intent into database queries, and then those queries into bespoke visualizations. It maintains speed, security, and accuracy—all at low cost and with zero hallucinations.
Boosting readership...and revenue
ContextLens reimagines ad placement by providing publishers with new opportunities for non-disruptive, contextual advertising, opening new revenue streams. This approach transformed RealClearPolitics' ads into value-driven interactions during the 2024 election cycle, driving 29% higher engagement and 15% higher conversions.
A future-forward blueprint
In the words of RealClearPolitics co-founder Tom Bevan: “This marks a bold step in how people interact with complex information on the web.” By making data approachable, engaging, and profitable, ContextLens sets a new standard for publishers, advertisers, and consumers.
ContextLens is proof that true innovation doesn’t just solve problems—it reshapes industries.
